Question
Creating a buyer persona is an important step in effectively reaching those customers you'd like to target,there are different approaches to segment an audience and
Creating a buyer persona is an important step in effectively reaching those customers you'd like to target,there are different approaches to segment an audience and to create a target persona. please elaborate on the question included below.
- what do you consider to be the two most important components to include in a buyer persona, and why?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
