Creating a Strategic Marketing Process in 5 Steps

Step 1: Define your mission, goals and values

Step 2: Analyze your industry positioning: Competitor analysis

Step 3: Establish marketing tactics.

Step 4: Implement your strategic marketing plan.

Step 5: Measuring success, revising your marketing plan and repeat.

Answer the following question:

Considering all of the of the Strategic Marketing Process steps, what step or steps would you add to better support the main steps?

Please include the main tools used to analyze market situation in which companies operate. Include in your argument references to PEST/PESTLE/PESTELE analysis and SWOT