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Creating a unique value proposition is crucial for marketers to differentiate their product from competitors. What is the analysis technique explaining the connection between product
Creating a unique value proposition is crucial for marketers to differentiate their product from competitors. What is the analysis technique explaining the connection between product attributes and the values they provide?
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Management
Authors: Michael A. Hitt, Stewart Black, Lyman W. Porter
3rd edition
132553287, 978-0132553285
