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CREATING EFFECTIVE SALES MESSAGES Consider all that you've learned about AIDA. In writing, what are the most effective ways to: 1. gain attention? 2. build

CREATING EFFECTIVE SALES MESSAGES

Consider all that you've learned about AIDA. In writing, what are the most effective ways to:

1. gain attention?

2. build interest?

3. elicit desire and reduce resistance?

4. motivate action?

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