Creating Stores within a Store Assumptions Value Number of BB stores Pilot stores number Traffic/store # of SWS in each BB store SWS area per BB Store (Sq ft) Sales Associates training Cost per store One-time costs to setup SWS per BB store Leasing fee collected per month SWS traffic fee collected per person % exploring SWS % customer cross buying accessories Incremental revenue due to SWS Average increase in spend on purchase of accessories per person Profit margin on incremental revenue % Profit margin for accessories % Revenues SWS Leasing Fee revenue SWS traffic fee revenue Cross-selling accessories Profit from products sold in SWS Total revenue from pilot project Costs Set up cost Training cost Total Cost of the Pilot ROI for 10% of stores ROI for all stores