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Creative Brief Campaign:Santa Claus Parade 1. WHAT IS THE BRAND'S CREATIVE STRATEGY/CAMPAIGN THEME? Campaign Theme: Provide 1 Appeals (e.g., humour) Provide 2 appeals & rationale
Creative Brief
Campaign:Santa Claus Parade
1. WHAT IS THE BRAND'S CREATIVE STRATEGY/CAMPAIGN THEME?
Campaign Theme: Provide 1
Appeals (e.g., humour) Provide 2 appeals & rationale as to why you think they will resonate
Execution Tactical Techniques (e.g., imagery) Provide 2 techniques & rationale as to why you think they will resonate
2. MANDATORIES / WHAT'S REQUIRED / EXECUTIONAL CONSIDERATIONS? Provide 3 - 5 points
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