Creative Destruction is the product innovation process whereby new concepts (often fueled by technology) replace existing and outdated ones. Think of two once powerful brands or services that have given way to creative destruction and no longer exist or are about to be eliminated. What might each of these brands have done to avoid their elimination, allowing them to continue to exist and thrive today?

Be specific.

Disruptive Technology is an innovation that significantly alters the way a brand or service operates. Give an example of a brand that has been around for a significant amount of time and has embraced disruptive technology to update their brand and continue to be successful. What disruptive technologies have they embraced and how have these made them continue to be relevant?