Creative strategy is the overall Goal of the IMC activities for EB frozen Food(The purpose of the communication)

1) Determinant of creativity for EB frozen Food (Chose the one that's applicable to your IMC idea):

• For example Originality, Flexibility, Elaboration, Synthesis, Artistic value

2) Creative Process for EB frozen Food

• Background research: Understand the competitor and customer, what customer is talking about your product (competitor and customer analysis here)
• Product or service-specific research: Psychographic or lifestyle profiles of the product/services or branding research to understand how consumers connect with the brand. How is your product or service different from others? When your target audience sees your brand, how does it compare to other Brands?