Creativity was needed to improve efficiency without raising costs at WestJet. Over the last few years, the company has implemented winglets and a bring-your-own-device policy across their fleet. What do these successful changes exemplify?1) corporate synergy2) organizational innovatio3) assembly networkin4) reverse engineering Creativity was needed to improve efficiency without raising costs at WestJet. Over the last few years, the company has implemented winglets and a bring - your - own - device policy across their fleet. What do these successful changes exemplify? 1 ) corporate synergy 2 ) organizational innovatio 3 ) assembly networkin 4 ) reverse engineering