Criteria for Targeting Consumer Groups Selecting target markets is the key to most firms' success. To ensure that firms are targeting the correct segments, they need to make sure that their target segments meet each of the following three selection criteria: growth potential, level of competition, and strategic fit. For example: Since Tom Ryan founded Smashburger in 2007, the company has expanded its operations to 37 states and nine countries. It prides itself in leading the "Better Burger Revolution," serving burgers made of 100% Angus beef and stacked with a wide variety of fresh toppings on hot-buttered buns -all customizable. The target market is young fast-food lovers. Glossier, the beauty brand founded by Emily Weiss in 2014, differentiates itself from other leading beauty brands in two key areas: brand identity and a strong digital presence. Its primary target segment is Millennial women looking for that fresh, minimal-makeup look. G Adventures, founded by Bruce Poon Tip in 1990, is a travel company that specializes in small group travel. Its mission is to provide individuals authentic experiences through responsible and sustainable travel. It has found a successful following among travelers that share its core values: engagement with local culture and giving back to local communities. This activity is important because simply identifying segments and then selecting some to target is no guarantee that target marketing will be successful. After reading each of the company profiles above, match the company to the correct target selection criterion it exemplifies. Level of Competition 2 Strategic Fit 3 Growth potential

Criteria for Targeting Consumer Groups Selecting target markets is the key to most firms' success. To ensure that firms are targeting the correct segments, they need to make sure that their target segments meet each of the following three selection criteria: growh potential, level of competition, and strategic fit. For example: Since Tom Ryan founded Smashburger in 2007, the company has expanded its operations to 37 states and nine countries. It prides itself in leading the "Better Burger Revolution," serving burgers made of 100% Angus beef and stacked with a wide variety of fresh toppings on hot-buttered buns -all customizable. The target market is young fast-food lovers. Glossier, the beauty brand founded by Emily Weiss in 2014, differentiates itself from other leading beauty brands in two key areas: brand identity and a strong digital presence. its primary target segment is Millennial women looking for that fresh, minimal-makeup look. G Adventures, founded by Bruce Poon Tip in 1990, is a travel company that specializes in small group travel, its mission is to provide individuals authentic experiences through responsible and sustainable travel. th has found a successful following among travelers that share its core values: engagement with local culture and giving back to local communities. This activity is important because simply identifying segments and then selecting some to target is no guarantee that target marketing will be successful Affer reading each of the company profiles above, match the company to the correct target selection criterion it exemplisies