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Criteria to consider when setting a new product's price include all of the following except: Profitability for the channels Profitability for the firm launching the
Criteria to consider when setting a new product's price include all of the following except:
- Profitability for the channels
- Profitability for the firm launching the new product
- Fixed costs of corporate headquarters
- Prices of alternative products and brands
- Surveys and concept tests with target consumer
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
