Critical success factors include points of competitive advantage within an industry, as well as other factors that are crucial for a firm to succeed within a given industry; critical success factors in a CPM can include both internal and external issues" (David & David, 2019).

As a leader there are often decisions to introduce new products and services into the market to either sustain or propel the company as a leader in the industry.

Based on your analysis, what strategic recommendations would you make?