Critical Thinking about Statistics:

You and your business partner have decided to

lease space in Miami Beach and build a new fitness center. You want to ensure that

you have the best possible understanding of your future clientele and their fitness goals

to make sure your investment is a wise one. Therefore, you plan to conduct a poll in

order to understand your customers better. You also plan to incorporate your findings

into a business plan that can attract future investors.

a. Define the relevant population for your poll based on who you believe your

clients will be (i.e. age, fitness level, location). Think of a name that will attract

this population to your fitness center!

b. How do you plan to identify and subsequently sample individuals in your

target population?

c. Create a set of five questions to include in your poll that will be helpful in

understanding your customer base. For each question, indicate whether the

data you obtain will be quantitative or qualitative (categorical).

d. Will obtaining a simple random sample be feasible? Discuss potential

sources of bias and/or measurement error that might influence your poll

results and address whether these potential sources of bias and/or

measurement error can be mitigated?

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