critical thinking exercise 15-4 Retail Distribution Strategy

The text discusses three categories of retail distributionintensive distribution, selective distribution, and exclusive distribution. For each of the categories, summarize the distribution strategy and give three product examples of each that are not included in the text discussion.

Intensive Distribution

What mode of transportation would be

best to transport these products and WHY

Example 1: _____________________________________ ___________________________________________

Example 2: _____________________________________ ___________________________________________

Example 3: _____________________________________ ___________________________________________

Selective Distribution

What mode of transportation would be

best to transport these products and WHY

Example 1: _____________________________________ ___________________________________________

Example 2: _____________________________________ ___________________________________________

Example 3: _____________________________________ ___________________________________________

exclusive Distribution

What mode of transportation would be

best to transport these products and WHY

Example 1: _____________________________________ ___________________________________________

Example 2: _____________________________________ ___________________________________________

Example 3: _____________________________________ ___________________________________________