Question
critical thinking exercise 15-4 Retail Distribution Strategy The text discusses three categories of retail distributionintensive distribution, selective distribution, and exclusive distribution. For each of the
critical thinking exercise 15-4 Retail Distribution Strategy
The text discusses three categories of retail distributionintensive distribution, selective distribution, and exclusive distribution. For each of the categories, summarize the distribution strategy and give three product examples of each that are not included in the text discussion.
Intensive Distribution
What mode of transportation would be
best to transport these products and WHY
Example 1: _____________________________________ ___________________________________________
Example 2: _____________________________________ ___________________________________________
Example 3: _____________________________________ ___________________________________________
Selective Distribution
What mode of transportation would be
best to transport these products and WHY
Example 1: _____________________________________ ___________________________________________
Example 2: _____________________________________ ___________________________________________
Example 3: _____________________________________ ___________________________________________
exclusive Distribution
What mode of transportation would be
best to transport these products and WHY
Example 1: _____________________________________ ___________________________________________
Example 2: _____________________________________ ___________________________________________
Example 3: _____________________________________ ___________________________________________
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