Critical thinking exercise

6. Select three companies competing in the same product products or services. Evaluate its effectiveness in cre or service category. How does each differentiate and ing customer engagement. (AACSB: Communicati position itself, and how do they execute these strate- Use of IT, Reflective Thinking) gies in their marketing mixes? Which competitor is 1-8. In a small group, create a presentation about care most successful? Which element(s) of that competitor's in marketing. Search the Internet for informat marketing mix has contributed to its success? (AACSB regarding the different career options available in m Communication; Analytic Reasoning) keting and the skills, education, and experience nec 7. Go to a company, organization, or specific brand Web sary to advance in the field of marketing. Then selec site that has a link to Facebook, Google+, YouTube, company and describe the marketing career opportu Twitter, and/or Pinterest. Click on the links and describe ties available there. (AACSB: Communication; Use how that company is using social media to market its IT, Reflective Thinking)