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Critical Thinking exercises 19-8 Global expansion plan: You have been asked to consult with a small business owner who wants to expand her company overseas
Critical Thinking exercises 19-8 Global expansion plan: You have been asked to consult with a small business owner who wants to expand her company overseas . She has asked you to develop a global marketing strategy . You are not certain if the owner thoroughly understands the international expansion process and the challenges involved . Prior to meeting with the owner next week , create a presentation listing the factors she will need to consider prior to her company going global .
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