Critically analyse how Under Armour'skey resources might provide a sustainable competitive advantage on the basis of their (a) value (b) rarity (c) inimitability and (d) organisation.

Critical analysis mustinclude the development of strategic recommendations that match the firm's resources, competencies and capabilities with opportunities and threats in the external environment.

This report must be detailed and thorough. This report must have clear headings and sub headings. I will give a like and an excellent review for a perfect answer! If the answer fails to provide headings and sub-headings on all details of the answer, I will not give a thumbs up.