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Critically assess how 'individualism' and 'collectivism' might explain differences in consumer behaviour . How might coca-cola use an understanding of these ideas to develop appropriate
Critically assess how 'individualism' and 'collectivism' might explain differences in consumer behaviour . How might coca-cola use an understanding of these ideas to develop appropriate advertising messages in US? Provide actual examples, evaluate the cultural elements, consumer values and needs, the target, and the principal media channels used by coca-cola within the last five years.
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