Critically discuss how information technology does redefine the process of building competitive advantages in the footwear industry

Your replies to the scenario (1-3 replies)

1. Defining Competitive advantage from the generic to more specific to the footwear industry.
2. Do some research that why footwear industry is under transformation. Discuss what happened in this sector from the transformation point of view (read some papers look for some statistics too). Do you think is it phenomenal -why ? Or why not provide your reasoning with some citations.
3. Explain in details from the strategies formulation perspective that how different IT (tools/devices) may have reshaped or redefined the process of competitive advantage in the footwear industry.
4. Discuss here how IT enabled strategies van be used./use for competitive in this industry