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Critically discuss the buying decision making process within the context of travel industry; its main concepts and models of tourist behavior, the travel motivations and
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The buying decisionmaking process in the travel industry is a complex and dynamic phenomenon influenced by various factors concepts and models of tourist behavior Lets explore the main concepts and mo...Get Instant Access to Expert-Tailored Solutions
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
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