Critically discuss the role that creativity and innovation play in entrepreneurship. Aside from drawing on relevant literature, use some examples to further demonstrate your understanding.

Draw o modules 2 and 3 and consult other sources that you can find in the USQ library databases (at least 8 refereed articles plus other reputable sources such as books, Harvard Business Review, Forbes and Entrepreneur).

Reflect on the theoretical linkages between these concepts.

Critically discuss some ways in which innovation and creativity are critical or not critical (depending on your arguments) in overcoming the challenges of entrepreneurial work. The various aspects of entrepreneurial work are for example evident in the components of a business model and business plan. Draw on some of these aspects to reflect upon where creativity and innovation are particularly evident and how. For example, creativity is particularly evident in opportunity identification, whereas innovation (of the service/product) can be significantly enhanced by using a process of co-creation in developing the value proposition for a service/product and in developing the marketing strategy for the product/service.