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Critically discuss the steps to positioning a brand in respect of the Miss K case study (20 marks for practical application to Miss K). Read

Critically discuss the steps to positioning a brand in respect of the Miss K case study (20 marks for practical application to Miss K).

Read the Miss K case study in: Niewenhuizen, C. 2020. Business cases from South African companies. 1st edition. Cape Town: Juta, to answer the above question.

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