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Critically discuss the three customer participation strategies ( Bowers et al 2007) that can increase organizational productivity and customer satisfaction. Please provide examples to elaborate

Critically discuss the three customer participation strategies ( Bowers et al 2007) that can increase organizational productivity and customer satisfaction. Please provide examples to elaborate on each strategy.

Bowers, Michael R. and Charles L. Martin (2007). 'Trading Places Redux: Employees as

Customers, Customers as Employees', Journal of Services Marketing, 21, 2, 88-98.

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