Critically evaluate a range of marketing tools, techniques, and principles that can be deployed to support new businesses such as food companies in Dubai, organizational strategy, exploration of marketing orientation will be of value here. Summative explore how these techniques impact marketing planning.
Organizational are increasing deploying marketing concepts in many functional areas, in a seamless fashion, to the benefit of the organization
You are asked to construct a marketing plan for a specific area within your responsibility. Identify measures for evaluating the success of the plan. Explain the process that is required to secure approval within your organization.
 1/ Discuss, how the plan supports strategic objectives?
 2/ how you develop an approach to gain agreement for the marketing plan that will change organization actions and methods to achieve strategic objectives?
3/ what is the critically evaluate and how can we measure for the agreed plan?