Question
Critically evaluate how Patricio and colleagues' (2011) 'Multilevel Service Design Method' is better suited to service innovation and development compared with traditional 'new product development'
Critically evaluate how Patricio and colleagues' (2011) 'Multilevel Service Design Method' is better suited to service innovation and development compared with traditional 'new product development' processes.
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
