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critically reflect on the psychological concepts between heuristics and biases. For example, analyze what concepts (or ideas and theories) are particularly challenging for you, when
critically reflect on the psychological concepts between heuristics and biases. For example, analyze what concepts (or ideas and theories) are particularly challenging for you, when the concepts come into play, what are the "trigger points" for their activation, which are the most difficult to manage - and why
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Strategic Brand Management Building Measuring And Managing Brand Equity
Authors: Kevin Lane Keller
3rd Edition
0131888595, 9780131888593
