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Critique Assignment: Choose one of the following articles. Lim, L . G . , Tuli, K . R . , & Grewal, R . (

Critique Assignment: Choose one of the following articles.
Lim, L. G., Tuli, K. R., & Grewal, R.(2020). Customer satisfaction and its impact on the future costs of selling. Journal of Marketing, 84(4),23-44.
Melumad, S., & Meyer, R.(2020). Full Disclosure: How Smartphones Enhance Consumer Self-Disclosure. Journal of Marketing, 84(3),28-45.
Wies, S., Hoffmann, A. O. I., Aspara, J., & Pennings, J. M.(2019). Can advertising investments counter the negative impact of shareholder complaints on firm value?. Journal of Marketing, 83(4),58-80.
Liu, Y., Shankar, V., & Yun, W.(2017). Crisis management strategies and the long-term effects of product recalls on firm value. Journal of Marketing, 81(5),30-48.
Bleier, A., Harmeling, C. M., & Palmatier, R. W.(2019). Creating effective online customer experiences. Journal of marketing, 83(2),98-119.
critically evaluate the articles strengths, weaknesses, and contribution to the study field using the outline below as a guide:
Executive Summary:
Summarize the significant aspects of the entire article, including:
The overall purpose and general area of study of the article.
The specific problem being addressed in the study.
The main findings of the article.
Literature Review:
Briefly summarize the overall themes presented in the Literature Review.
Was the literature review applicable to the study, current and thorough?
Were there gaps in the literature review?
Data Analysis:
Identify the methodology used: qualitative, quantitative, mixed? Was the chosen methodology appropriate for the study? Why or why not?
Did the data analysis prove or disprove the research questions? Explain.
Results/Conclusion:
In this section, you will address the following:
Describe the articles relevance to the field of knowledge.
Outline the strengths and weaknesses of the article. Be specific.
Based on the article, what future research do you think needs to be accomplished in this area?
What are your key points and takeaways after analyzing the article?
Proper APA in-text citation must be used. The review is to be word-processed double spaced, not less than two pages, and no more than five pages in length. Paper length does not include the cover page, abstract, or references page(s).
Please do not use CHAT GPT. Thank you.

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