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CRM is _ _ _ _ _ _ _ . 1 . used to monitor, control and link each of the functional activities involved in
CRM is
used to monitor, control and link each of the functional activities involved in marketing, selling and delivering products to customers
focused on increasing the organisations responsiveness to customers to improve customer experiences
used to improve quality by systematically improving activities and then measuring the improvement
focused on improving the quality of an organisations products and stresses that all of the organisations activities should have this goal
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