Crocs: Guiding questions

1. What is Crocs overall strategy (product, markets, growth) and what distinctive competencies is it built on? What are the company's customer target segments?

2. How does Crocs distribution practice differ from the 'traditional practice'? What are the limitations of the traditional model? Why

does this give Crocs a competitive advantage?

3. How did the supply chain develop historically? 4. Analyze the company's supply chain model, its drivers, and its

contribution to Crocs success.

5. What major 'lessons learned' in this case would you consider

using in your own company, were you to start one? Why?