CrossFit Case #5 - Please read the entire assignment below before you begin.

1. Make an External Analysis to discover the Opportunities and Threats; include a 5 Forces Analysis and Key Success Factors:
   1. General External Environment - include all areas which could impact the overall economy and companies in general
   2. Industry Environment - identify and discuss the industry in which CrossFit operates - must include 5 Forces Analysis
   3. Competitor Analysis - who are CrossFit's direct competitors?
2. Make an Internal Analysis - to discover the strengths and weaknesses ofCrossFit:
   1. Core Competencies - identify 2 to 3 competencies; include a lacking core competency if you discover one.
   2. Evaluate the Value Chain - where is their strength in the value chain, and where can the chain be improved?
3. Take the Strengths, Weaknesses, Opportunities, and Threats and lay out a SWOT matrix.