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Cu 4: (2.5 im) AD Ltd. produces air conditioners. Its strategy is to produce low-cost products with energy saving to reach medium income customers in
Cu 4: (2.5 im) AD Ltd. produces air conditioners. Its strategy is to produce low-cost products with energy saving to reach medium income customers in Vietnam, and to care for social development. In 2020, the results of AD performance were as follows: Target Actual performance Financial aspects Increase operating income from price VND 3 billion VND 2.8 billion Increasing operating income from sales VND 2.6 billion VND 2.4 billion Customer aspect Market share in overall market 5% 4% Internal business processes Quality of materials Productivity of workers Bad debts Learning and growth R&D expense % of new models % of Female workers Required: 10 10 9 units/day 1% 9.5 units/day 0.6% VND 0.5 billion VND 0.4 billion 6 30% 4 35% (i) Comment on the performance of AD in 2020? (ii) Comment on the balance scorecard of AD (Hints: identify if AD's balance scorecard if good or is there anything to be adjusted/ added?)
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