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Cullumber Company operates a small factory in which it manufactures two products: C and D. Production and sales results for last year were as
Cullumber Company operates a small factory in which it manufactures two products: C and D. Production and sales results for last year were as follows. C D Units sold 8,900 19,300 Unit selling price $93 $75 Unit variable costs 52 Unit fixed costs 20 2020 40 For purposes of simplicity, the firm averages total fixed costs over the total number of units of C and D produced and sold. The research department has developed a new product (E) as a replacement for product D. Market studies show that Cullumber Company could sell 11,600 units of E next year at a price of $113; unit variable costs of E are $44. The introduction of product E will lead to a 12% increase in demand for product C and discontinuation of product D. If the company does not introduce the new product. it expects next year's results to be the same as last year's. Compute company profit with products C & D and with products C&E. Net profit with products C & D $ Net profit with products C & E $
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