Question
CULTURAL CHALLENGES ( IKEA ) Explain the importance of socio-cultural factors in relation to IKEA entering into Malaysia Identify FOUR (4) socio-cultural sensitivities that may
CULTURAL CHALLENGES ( IKEA )
Explain the importance of socio-cultural factors in relation to IKEA entering into Malaysia
Identify FOUR (4) socio-cultural sensitivities that may result in conflict for IKEA and how value can be lost by the firm.
OVERCOMING CULTURAL CHALLENGES
Identify and suggest FOUR (4) possible ways that IKEA can manage such conflicts above.
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
