Cultural Representation What artifacts, stories, symbols, and observed behaviors provide important clues to the culture of the organization? How much uniformity or variety do you observe? Values of the Organization What are the espoused values of the organization and how are they transmitted? How widely are these shared? Are there any inconsistencies between the behavior observed and the values transmitted? Alignment of internal scanning and external scanning environment elements What are conditions and benefits of internal scanning and external scanning? Who is identified as a good manager or as a good worker? How can alignment be achieved between both in order to gain competitive edge in the market? Decision making regarding structure and Design of the organization How to restructure and redesign organization to compete with contemporary organization to gain competitive edge?