Question
Cultural rituals offer significant opportunities for product positioning. Discuss this statement by referring to one cultural ritual of your choice. Suggest and defend an appropriate
Cultural rituals offer significant opportunities for product positioning. Discuss this statement by referring to one cultural ritual of your choice. Suggest and defend an appropriate research method to gain consumer insight on your chosen ritual
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
