Cumberland Farms is an American convenience store chain. Famous for their convenient and cost-effective coffee options, the future of Cumberland Farms is an upgraded experience fueled by the new and improved Cumberland Farms Premium Artisanal Coffee Line.

Current Product and Marketing Strategy
  Describe the current marketing mix
  Products/Services - What is the company offering?
  Price - What price do they charge?
  Distribution - How do customers/clients access the offering?
  Promotion - How do they promote and what incentives do they offer?