Current Attempt in Progress For George, setting prices has always been a clear-cut process: tell him the costs and he'll tell you at what price to sell it. Amazingly, his approach has worked flawlessly so far. George's manufacturing costs run $5.00 per unit, and his selling and administrative costs are $5.00 per unit. To date, he has used a markup of 10% on full cost, but he is thinking about changing his selling and administrative situation significantly, which will make those costs more difficult to estimate. If George wants to use a new markup percentage based on just manufacturing cost, will that markup percentage need to be higher or lower than 10% to generate a comparable profit? (Round answer to O decimal places, e.g. 15%.) Markup percentage based on manufacturing cost % The markup percentage based on manufacturing cost will need to be 10%. Textbook and Media