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Current Attempt in Progress Shoe Shock Innovations manufactures athletic shoe inserts that cushion the foot and reduce the impact of exercise on the joints. The

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Current Attempt in Progress Shoe Shock Innovations manufactures athletic shoe inserts that cushion the foot and reduce the impact of exercise on the joints. The company has two divisions, Sole Inserts and Heel Inserts. A segmented income statement from last month follows. Sole Inserts Division Sales revenue $498,300 Less variable expenses 311,000 Contribution margin 187.300 Less traceable fixed expenses 124.200 Segment margin $63,100 Common fixed costs Net operating income Heel Inserts Total Shoe Division Shock $2,523,000 $3,021.300 2,036,000 2,347.000 487.000 674,300 349,700 473.900 $137,300 200,400 170,600 $29,800 Laura Hall is Shoe Shock's sales manager. Although this statement provides useful information, Laura wants to know how well the company's two distribution channels, specialty footwear stores and drug stores are performing Marketing data indicates that 35% of sole inserts and 60% of heel inserts are sold through specialty footwear stores A recent analysis of corporate fixed costs revealed that 40% of all fixed costs are traceable to specialty footwear stores and 55% of all fixed costs to drug stores Prepare a segment margin income statement for Shoe Shock's two distribution channels. (Enter negative amounts using either a negative sign preceding the number .. 45 or parentheses e 1450 Specialty Footwear Stores $ . +

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