Current Problem Faced by the Company: Electronic Buys is not meeting its projected sales goals for selling Smart TVs. An external consulting agency conducted a company-wide needs assessment last month utilizing questionnaires and focus groups. The goal of the needs assessment was to determine why sales numbers are lower than expected. The results of the needs assessment indicate that: The District Managers do not understand all the features, benefits, and applications of the Smart TVs. At times, they cannot answer their Independent Sales Representatives' questions about Smart TVs. Likewise, many of the Sales Representatives do not feel that they completely understand Smart TVs and the Sales Representatives do not feel they have received adequate training in Sales Skills