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Current status (euro or %) Sales amount + 10 % Price (+ 10 %) Variable costs (- 10 %) Fixed costs (-10 %) Revenues 5000

Current status (euro or %)

Sales amount + 10 %

Price (+ 10 %)

Variable costs (- 10 %)

Fixed costs (-10 %)

Revenues

5000

Variable costs

3000

Gross margin

2000

Fixed costs

1600

Profit

400

Gross margin %

40 %

Critical point

4000

Safety margin %

20 %

Sensitivity analysis example. All four parameters are improved, one at a time, with 10 %. Calculate effect on profitability by using gross margin calculation key ratios

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