Customer Centricity at $[$Company name$][$add paragraphs here$]$Three Company Customer Centric InitiativesInitiative $1$: $[$Title of initiative $1][$add paragraphs here$]$Initiative $2$: $[$Title of initiative $2][$add paragraphs here$]$Initiative $3$: $[$Title of initiative $3][$add paragraphs here$]$Customer Journey Map Persona Description$[$add paragraphs here$]$Journey MapThe Buyers Perspective $($Persona Above$)$The PresaleHow does the customer become Aware of options? What do they Consider?The SaleAfter the customer has selected their purchase what occurs through the purchase process?Post SaleAfter the sale how does the customer demonstrate satisfaction, loyalty and advocacy?Customer and Business Goals$1.$ What does the customer want to achieve at each step in the buying journey? $2.$ What is the Business trying to achieve at each step in the customers buying journey? Customer Touchpoints and Experience$1.$ What are the customer touchpoints for this purchasing scenario?$2.$ What is the customer thinking and feeling at each touchpoint? Pain Points and Business Opportunities$1.$ Where did things go wrong?$2.$ How can the business improve the customer journey? Customer Experience and Feedback$[$add paragraphs here$]$References