customer engagement

28 > Discussions > Unit 1: Activity 1 - Syndicate Discussion (Business Analytics) - Group 28 nts This is a graded discussion: 1 4646 points possible Unit 1: Activity 1 - Syndicate Discussion (Business Analytics) - Group 28 Instruction Caps Lock is on Having watched the lecture videos for unit 1. consider the following questions, and reply blow with your response. 1. Imagine your commission research from a marketing research firm, They present averages of customer engagement with your brand segmented by age and gender bands. . What characteristics of the customer engagement variable might cause you to suggest to the market research firm that the analysis is not necessarily useful or trustworthy for the data? Note that there is more than one answer. . Post your reflections to the discussion board Please post your initial response and answers by 23:59 SAST Wednesday 1 September Comment on the posts of two classmates by 23:59 545T Sunday 5 September 2. Watch the below video on how Net Promoter Score is calculated . Statistically, what are the weaknesses of this approach? . Post your reflections to the discussion board. . Please post your initial response and answers by 23:59 SAST Wednesday 1 September . Comment on the posts of two classmates by 23:59 SAST Sunday 5 September 142 TM