Customer engagement refers to the connection that exists between the salesperson, the sellingfirm, and the customer. As a customer, how do you engage with companies in your personal life?To what extent do you use technology? How might this knowledge affect the strategies thesecompanies employ when engaging with you?Think of the relationships you maintain in your personal life. Discuss the similarities andpotential differences that exist between these personal relationships and sales relationships.Describe a previous interaction you have had with a salesperson whom you considered to bequestionable from an ethical perspective. How did your concerns affect how you interacted withthis person? Would you be comfortable entering into a long$-$term relationship with this person?Why or why not?In your experience, what is the most common reason that presentations fail? If you gave a salespresentation tomorrow, what steps would you take to make sure the presentation was a success?What nonverbal communication signals have the most impact on you as a customer? If youstarted a new job as a salesperson today, which nonverbal communication signal do you thinkyou would struggle with the most? Explain your answer.Marking Criteria MarksClarity, structure,and content$15$ Assignment should be completed and have all required contents. It should be well explained, analyzed, and covers all topics in organized manner.Research Based $10$ Assignment answers should include detailed examplesGrammar andSpelling$3$ It should be free of grammatical errors and spelling mistakes.Citations andReferences$2$ All sources cited properly in accordance with APA style in Assignment.FORMAT SPECIFICATIONS & SUBMISSION Review, revise, and edit your work. Save your Assignment as either a Microsoft Word document or PDF that includes the following specifications:Title page $($assignment title, course code, your name, student ID$,$ assignment due date$)1\mathrm{.}5$ line spaced & $12-$point Times New Roman$/$Arial font textAlignment$-$ Justified page numbersReference page and properly cited in$-$text citations that adhere to APA reference formats.