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Customer equity refers to OA. the total annual revenue attributed to the brand's value OB. the value associated with a product line extension OC.
Customer equity refers to OA. the total annual revenue attributed to the brand's value OB. the value associated with a product line extension OC. the value of the customer relationships that the brand creates OD. brand equity OE. the total financial value of a brand
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Cornerstones Of Cost Management
Authors: Don R. Hansen, Maryanne M. Mowen
3rd Edition
9781305147102, 1285751787, 1305147103, 978-1285751788
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