Question
Customer heterogeneity is one of the greatest managerial challenges for service businesses. Please write a brief description of the way(s) Shouldice and Zappos each deal
Customer heterogeneity is one of the greatest managerial challenges for service businesses. Please write a brief description of the way(s) Shouldice and Zappos each deal with or address this issue of customer heterogeneity. Two to Three sentences for each company should be sufficient.
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Stage Management
Authors: Lawrence Stern
5th Edition
0615001351, 978-0615001357
