Question
CUSTOMER LIFE CYCLE: The customer life cycle is a term that describes the different steps customer goes through when they are considering, buying, using, and
CUSTOMER LIFE CYCLE: The customer life cycle is a term that describes the different steps customer goes through when they are considering, buying, using, and remaining loyal to a particular product or service. This life cycle has been broken down into five distinct stages:
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Operations Management Processes and Supply Chains
Authors: Lee J. Krajewski, Manoj K. Malhotra, Larry P. Ritzman
12th edition
134741064, 9780273766834, 027376683X, 9780273766940, 273766945, 9780273766841, 273766848, 978-0134741062
