Customer Lifetime Value In Class Exercise Using the information in the below paragraph, what is the expected Customer Lifetime Value (CLV) of Valarie Vasquez to Windy City Toyota? Valarie Vasquez is a DePaul Driehaus College of Business student majoring in Marketing with a concentration in Sales Leadership. Valarie graduates at the end of this quarter. Following a successful internship, the previous summer, Valarie has accepted a full-time job offer with Amazon Web Services in the role of Associate Sales Representative with a starting annual salary of $79,500. Additionally, Valarie will receive $500 monthly ($6,000 total annually) as a car allowance plus 72 cents per mile traveled for work given the need for Valarie to visit customers in person across her sales territory in the Chicago metro area. Valaries new job starts two weeks following graduation during the same week Valarie celebrates her 23rd birthday with family and friends. Like most urban college students, Valarie has not owned a car while attending DePaul. Instead, she has made great use of her U-pass for public transportation throughout Chicago. Now she needs her first car before her first day at Amazon Web Services. After reading online reviews and talking with family and friends, Valarie decides to purchase a new Toyota Rav4 at a suggested retail price (SRP) of $28,500. She purchases the car from Windy City Toyota in Chicago and, assuming she remains satisfied with both Toyota and the dealer (Windy City Toyota), Valarie expects to trade-in her car every seven years for a new model with an SRP the same as her first purchase. The value of her trade-in will be 30% of the SRP. [Note from Geoff. The definition of trade-in is a used article accepted by a retailer in partial payment for another. An example is "the trade-in value of the old car". Synonyms include exchange and swap.] Valarie will have all maintenance done by Windy City Toyotas Service Center through the life of each vehicle at a cost to her averaging $1,200 per year. Windy City Toyotas cost to acquire Valarie as a new customer is $550. Windy City Toyotas cost of goods sold for the Toyota Rav4 is $23,700. Windy City Toyotas re-sells the cars Valarie trades-in for the same price as the value provided to Valarie at a gain/loss to Windy City Toyota of $0. Windy City Toyotas cost of goods and services sold for the annual maintenance of Valaries Rav4 is $600. Windy City Toyotas cost to serve Valarie is $52 each year. Assume Valarie is a loyal Windy City Toyota until she retires the week of her 65th birthday after purchasing her final Toyota Rav4.