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Customer Location (i) Site (j) 1 2 3 4 Proposed .33 .33 .78 .82 Existing .67 .67 .22 .18 Assume the Bull's Eye branch is

	Customer Location (i)
Site (j)	1	2	3	4
Proposed	.33	.33	.78	.82
Existing	.67	.67	.22	.18

Assume the Bull's Eye branch is twice as large as the locally owned store and everything else stays the same. What is the attraction Aij for the Bull's Eye's store in area 2?

Following the above question, what is the probability (Pij) that a customer from area 4 will choose the Bull's Eye branch?

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