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Customer Place of scan and go purchase -short description of innovative product (scan and go purchase). Importance of making the idea available (scan and
Customer Place of "scan and go purchase"
-short description of innovative product (scan and go purchase). Importance of making the idea available (scan and go purchase). Distribution. Role of channel management, etc. Importance of going global.
-Distribution strategies (Direct vs indirect distribution ) and channel management of "scan and go purchase" idea.
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