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Customer Profitability Analysis Gonalong, Inc. has 1 0 customers that account for all of its $ 4 , 5 4 0 , 0 0 0
Customer Profitability Analysis
Gonalong, Inc. has customers that account for all of its $ of net income. Its activitybased costing system is able to assign all costs, except
for $ of general administrative costs, to key activities incurred in connection with serving its customers. A customer profitability analysis based
on activity costing produced the following customer profits and losses:
Prepare a customer profitability profile like the one in Exhibit The following link includes an Excel worksheet to create the profitability profile graph:
profitabilityprofiletemplate.
Using the customer profitability analysis provided in the exercise to calculate the following profits.
i Calculate the total profits from the most profitable customers
$
ii Calculate the total profits for the most profitable customers
$
iii Calculate the total profits for the most profitable customers
$
iv Calculate the total profits for the most profitable customers
$
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